PropellerPremier
Western Sun Foundation

Western Sun Foundation × Propeller Premier

Turn every Goose show into steady, year-round support.

Western Sun already transforms shared passion into action, one show at a time.

Propeller Premier makes it automatic - a recurring membership that turns fans into monthly members, rewards them for showing up, and makes funding for Western Sun more sustainable.

Western Sun Foundation volunteers tabling at a Goose show Western Sun at a Goose show · today

The opportunity

You're already doing this - by hand.

At every run, your volunteers set up a table, a QR code, a $25 suggested donation, a few limited-edition pins. It works - because Goose fans want to give.

Premier makes that instinct year-round and automatic. The $25-at-the-merch-tent fan becomes an $11-a-month member who keeps giving long after the lot clears.

How Premier works

Three steps. Then it runs on its own.

A simple mechanic that quietly compounds every time the band tours.

1

Fans become members

We design and build a Western Sun club page in your brand. Fans join in one tap and give monthly - no volunteer, no table, no app required.

2

They get something back

Members unlock rewards, sweepstakes, and once-in-a-tour experiences - a signed setlist, a meet-and-greet, a pair of tickets. This is why recurring giving sticks.

3

The money reaches Western Sun

Every membership gift is collected and paid out to Western Sun to fund your mission.

What fuels the program

Two engines: one spikes, one compounds.

The monthly membership is the base - but it grows fastest when big tour moments pour new members into it. Flyaways and in-venue sweepstakes do the acquiring; the recurring program keeps them.

Propeller
2,480 pts
Win a Trip To See Goose at Red Rocks
Package Includes:
🎟️Two premium reserved tickets to the show
✈️Round-trip flights for two
⭐Backstage tour + meet the band
Enter Now
✦

Flyaway sweepstakes

A grand-prize experience - flights, tickets, meet the band - that any fan can enter with a donation. Our single biggest source of new members.

◉

In-venue

Call to action on the screens, and on-site sign-ups at the shows you already table. The fans in the room convert best - this scales, and tracks, the hand-run tabling you do today.

↻

…into the monthly base

Every supporter these two engines bring in can roll into recurring monthly giving - the number that compounds tour over tour.

The financials

What it costs Western Sun: nothing up front. Ever.

Propeller earns 15%, only when you raise.

See the full math: fee breakdown, examples & campaign types

Where every dollar goes

  • 2.9% +30¢Payment processing
    Standard Stripe fee, same as any platform.
  • 2%Our Change Foundation
    Our nonprofit giving partner; collects and disburses to you.
  • 15%Propeller
    Our fee: page, ads, rewards, reporting, all of it.
  • ~78-80%Western Sun keeps the rest
    Netted automatically. Bigger gifts, higher share.

What that looks like

Monthly giftTo WSF / moTo WSF / yr
$11$8.62$103.44
$25$19.90$238.80
$50$40.05$480.60

250 members at $25/month is about $59,700 a year, renewing on its own.

Different campaigns, different math

Sweepstakes and in-venue feed the base and carry their own costs, always netted from the raise, never invoiced.

CampaignFeeCampaign costsFor
Monthly & one-time15% + 2% OCFNoneSteady ~78-80% to cause
Flyaway sweepstakes15% + 2% OCFAds + prize, netted from the raise (near-zero if Goose donates it)Member & email acquisition
In-venue15% + 2% OCFMinimalWarmest conversions

Same fee everywhere; what changes is the costs. On a sweepstakes the promotion and prize come out first, so net-to-cause runs lower than a clean monthly gift, but you gain supporters you keep all year. Measure it by members gained. Either way, your downside stays zero.

How Payouts Work

→

Received & disbursed

Donations are collected by Our Change Foundation, our nonprofit giving partner, which disburses the net to Western Sun each month.

✓

Receipts handled

OCF issues a tax acknowledgment to every donor automatically.

◉

Real-time dashboard

Watch members, dollars, and what's driving them live, no waiting on a quarterly report.

What a partnership asks of each side

Small asks. Big leverage.

What we'd ask of the foundation and the band, in plain terms.

☀

From Western Sun

The organization

  • Approve the partnership. A simple license agreement that lets us build, run, and promote the program on your behalf.
  • Share your story. Brand assets and a short impact update each quarter, so members see what their gift does.
  • Help us promote. A few emails and posts at launch and around tours.
✺

From Goose

The band - light touch, high leverage

  • A blessing & the fan connection. Permission to build around the community that already travels with the band.
  • A little reach. An occasional post, story, or word from the stage. One band post outperforms weeks of ads.
  • High impactAn experience to give away. A signed item, a soundcheck, a meet-and-greet. The single biggest driver of recurring members.
  • OptionalLet us be where you already are. A QR code on the screens, a line in the tour email, a spot for WSF at the merch table.

The band never has to carry it; a handful of moments a year does the work.

How promotion works

We do the heavy lifting. You bring the reach.

P

Propeller brings

Done for you

  • A designed, on-brand club page - built for you, in the Western Sun look.
  • Paid advertising & retargeting that converts fans into members - cost comes out of the raise, never billed.
  • The rewards & sweepstakes engine, plus prize fulfillment.
  • Social graphics, email copy & campaign creative from our team.
  • Compliance & donor tax receipts, handled through OCF.
  • A real-time dashboard and ongoing impact reporting.
◈

You & Goose bring

The part only you can

  • The audience - your email list, your socials, and the fans in the room.
  • The authentic ask - a word from the band and the foundation lands harder than any ad ever could.
  • The story - what the money does, told in your own voice.

"So is promotion on us, or on you?"

Both, by design, and we carry the weight. We run the ads, creative, and rewards; you and Goose bring the reach and the realness. Together it compounds.

Why Propeller

We've built this engine before.

The same playbook that turns a fanbase into a funding base.

$24M+
Raised for causes
4M+
Fans activated
15M+
Actions taken
The Busyhead Project

Proof · Noah Kahan & The Busyhead Project

$2.8M+
Raised for Busyhead
4,950
Monthly donors
$1.06M
One Fenway flyaway

The exact engine, built for Noah Kahan's foundation, now the largest recurring-giving program on Propeller.

If the board says yes

From approval to live in about two weeks.

Step 01

Board approves

You give the green light at the August 12 meeting.

Step 02

We build

Your club page, rewards, and launch creative - roughly 1-2 weeks.

Step 03

We launch

Timed to a tour moment for maximum lift.

Step 04

It compounds

Members renew monthly; we optimize and report continuously.

The ask

Let's give Goose fans a way to keep the feeling going, all year.

Brandon Deroche · brandon@propeller.la